Contact us

Signs That ‘pop’: 5 Tips for Creating Lasting Impressions with Your Exterior Branding

29 October 2015

Strong signage and a recognisable brand are invaluable to a company’s commercial success and are often what shapes a customer’s perception of a business or organisation.


That old saying, your first impression is your last impression, is never more as pertinent than it is with signage design because a sign is the initial and most recognisable feature of a brand.

It is therefore integral that when considering new signage as part of your brand overhaul that you understand what works, what doesn’t work and what is downright dangerous to your business to implement.

Here’s 5 tips from PPS that you should consider before implementing your next rebrand or refresh.


While it may go without saying, it’s important to ensure your new sign design is unique and helps separate your brand distinctly from your competitors.


Try and make a colour your own as it means often people are consuming and recognising your brand at a glance and without actually noticing it. Examples include the Coates Hire orange, Home Hardware’s aqua green and The Warehouse’s (NZ) red.


Nowadays, exterior branding should be about recognition instead of information. Include a URL if you want consumers to have access to more information but text should always be short, sharp and easily read when driving by.


The use of lifestyle images is becoming more and more popular because they offer companies the opportunity to add emotion and a humanising element to the brand. Images are much more informative than a bullet pointed list of services so consider a suitable image that says the most about your brand’s identity. Some good examples include Repco, Anaconda and Jenny Craig.

5. MAKE IT EASY TO MAINTAINtutorial android

Like the rest of a building, exterior branding and signage should be easy to maintain and able to withstand Australia’s weather conditions.  Often material choice means the difference between fading colours and images so seek advice about which material is right for your colour, location and style.

Programmed Property Services has helped some of Australasia’s most iconic brands create stunning corporate signage and retail interiors. To find out how Programmed can help you manage your new brand strategy and sign design – including everything from initial concept design, installation and maintenance – click here.

Keep reading

More news
New Zealand Budget Summary, 2024-25

The first Budget of Finance Minister Nicola Willis has foreshadowed a period of severely constrained economic activity and higher unemployment. More

Waiheke Island’s Newest Gem: The Pumptrack at Tawaipareira Reserve

At Programmed Facility Management New Zealand, community enhancement is at the heart of what we do. That’s why we’... More

Knowing What to Maintain: Identifying and Prioritising School Maintenance Needs

The Significance of Maintenance Maintenance encompasses a wide range of tasks, from routine inspections to extensive repairs, all with the... More