The last installment in a three part series that discusses ways to spring clean your corporate identity. First, read Spring Clean Your Corporate Identity: Part One and Spring Clean Your Corporate Identity: Part Two.
by Jeremy Kose
Great! The cleaning and maintenance are done now it’s time to make your business stand out from the others.
Your brand should be simple, eye catching and easy to read. I have seen logos that are not legible, wrong use of colour, too much graphics, or using incorrect fonts. The following helpful steps will assist you in creating a corporate identity that best showcases your business.
Look for ways to be different in your chosen industry. See what has been done before and look at what you can do better.
Tip: When choosing a font for your identity, please make sure it is legible and able to be read from a distance. To make sure the font is perfect for your business, print letters as large you can, hang them up high and stand back at least 10 metres. It is best to have someone there with you to see if they can read it as well.
Brainstorm and Concepts
Work with a graphic design professional to come up with the look of your brand. Look at ways to stand out from your competitors. Think outside the box with colours, graphics and layouts, and remember the KISS principle.
Finalise Your Branding
This is where it gets really exciting. Refine your corporate identity into its final form and start production on your signage and advertising.
Get yourself out there!
Ok, so now your business is feeling refreshed and now it’s time to get yourself out there. Utilise all means of the media, family and friends to get your business noticed, eg. Facebook, Newspapers, word of mouth, or even a letterbox drop.
Remember, if you have confidence in your brand and passion for your business your customers will have confidence in it too.